Owned and conceptualized by Petronila “Betty” S. Rulloda, a fashion designer herself.
Her innovation was hailed by various organizations and non government institutions, here and abroad. Promoting healthy lifestyle complemented with fashion.
It all started when she was still a gown designer back in the 1960’s. She realized that a t lot of women have figures that were out of shape, and this unfortunately affects the appearance of the gowns once they are worn by her clients.
She then came out with the brilliant idea of creating BETTY”S BODY FORM which transforms women’s natural curves into a thing of beauty. Originally labeled, the “Magic Camison”. Bettys Body Form magically shapes women war any clothing better, whether they’re wearing plain shirts, blouses, skirts or gowns.
Since 1965, Bettys Body Form has been worn by hundreds of celebrities, politicians, brides, and powerful women all over the country. Designers as well as doctors recommend it for reshaping and improving the body’s curve and overall shape.
Over the years, the product line of Betty’s Body Form has evolved to include various types of Body Forms that both men and women will find suitable and helpful for their needs.
Ms. Betty has been recognized for her contribution in inspiring a sense of confidence in women through Betty’s Body Form, and ensuring a healthy yet comfortable body. Among the awards she has received are the Centennial Award and the Most Outstanding Body Form Consultant of the Philippines by Lingap sa Puso Media Awards.
Ms. Betty gained prestige and goodwill as Betty’s Body Form served countless women in the country, as well as other parts of the world: Brunei, Indonesia, Malaysia, Singapore, Hong Kong, and United States of America